Nate Schmidt – Ecom Copy Crash Course

Class Curriculum
BUILDING YOUR FOUNDATION
– Introduction (3:36)
– Understanding Ecom
– Before You Do Anything…

BASIC SALES, MARKETING, & COPYWRITING FUNDAMENTALS
– Introduction (2:20)
– The Why of Writing Copy
– Features vs. Benefits
– People Buy On Emotion, Not Logic
– Write Less, Say More
– Kiss Me
– Get In Their World
– Buy NOW, Not Later
– Entertainment Runs The World
– Give The People What They Want

YOUR AD COPY
– Introduction + Visuals (3:23)
– Hook Em
– The Deets
– The Call-To-Action
– Closing Thots

YOUR WEBSITE
– Introduction (3:17)
– Congruency
– Trust
– Product Pitchers
– Urgency & Scarcity
– Social Proof

YOUR PRODUCT DESCRIPTIONS
– Introduction (3:01)
– The Hook
– Short Description
– Addressing Objections & Concerns
– Your Call-To-Action
– Closing Thoughts (For Now…) (4:08)

BONUS 1
– What Now? (10:15)
– Analyzing IG Ads (27:00)
– Big Nates Troublesome Radio Podcast Appearance – FULL Transcript
– The ECCC Cheat Sheet
– Big Nates Big Tweets

BONUS 2
– Exposing My Exact Product Page Strategy (16:32)
– My Secret Product Page Building Tool (2:09)
– Revealing One Of My Ads (5:08)
– How I Find Winning Products With Facebook & AliExpress (17:46)
– Basic Facebook Ads Goodies (11:42)
– Niche-Picking For Dummies (15:13)/